Kaya bagamaz


Art director, artist & multidisciplinary designer with over 7 years of experience shaping ideas through emotion, structure, and culture. Designing visual systems that think and feel.

Art direction as creation — from concept to emotion

design. Perception. Emotion.

where aesthetics become language

Kaya BAGAMAZ
Kaya BAGAMAZ
Kaya BAGAMAZ

I see before I design.

I design through observation — everything starts with a line, a "whatever" sketch, to understand how it feels exactly. I’ve been shaping ideas into visual systems that think and breathe. My process is intuitive but precise: part art by itself, part strategy, always led by emotional perception.

I work with brands that seek meaning — from early-stage concepts to refined identities. Building visual languages that feel honest, intelligent, and alive. Design, to me, is a quiet form of communication — one that moves people before they realize why.

Ideas don’t ask for permission — they just arrive. I sketch them on whatever’s near, before they fade.

Creation doesn’t wait, and neither do I.

Peter Kenworth
Peter Kenworth
Peter Kenworth

FEATURED WORKS

Time & space for creativity as well as process, are our golden team rules.

LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI

An immersive exhibition that unfolded like a scent-game: my hand-drawn characters reached out to visitors, guiding them through each perfume — every fragrance ready to be explored through glass diffusers resting on acrylic pedestals, merging art, interaction and commerce into one world.

DIVISIONS OF LABOR

ILLUSTRATION / INSTALLATION DESIGN / ART DIRECTION / SPATIAL STORYTELLING / PRINT & DIGITAL / INTERACTIVE EXPERIENCE

LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI
LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI
LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI

An immersive exhibition that unfolded like a scent-game: my hand-drawn characters reached out to visitors, guiding them through each perfume — every fragrance ready to be explored through glass diffusers resting on acrylic pedestals, merging art, interaction and commerce into one world.

DIVISIONS OF LABOR

ILLUSTRATION / INSTALLATION DESIGN / ART DIRECTION / SPATIAL STORYTELLING / PRINT & DIGITAL / INTERACTIVE EXPERIENCE

LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI
LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI

An immersive exhibition that unfolded like a scent-game: my hand-drawn characters reached out to visitors, guiding them through each perfume — every fragrance ready to be explored through glass diffusers resting on acrylic pedestals, merging art, interaction and commerce into one world.

DIVISIONS OF LABOR

ILLUSTRATION / INSTALLATION DESIGN / ART DIRECTION / SPATIAL STORYTELLING / PRINT & DIGITAL / INTERACTIVE EXPERIENCE

LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI
LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI
Proletarijat Club / Visual System

Visual system born from post-Soviet brutalism and techno culture. The mark spread beyond the club — it was printed, worn, and even tattooed as part of the scene.

DIVISIONS OF LABOR

IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Proletarijat Club / Visual System
Proletarijat Club / Visual System
Proletarijat Club / Visual System

Visual system born from post-Soviet brutalism and techno culture. The mark spread beyond the club — it was printed, worn, and even tattooed as part of the scene.

DIVISIONS OF LABOR

IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Proletarijat Club / Visual System
Proletarijat Club / Visual System

Visual system born from post-Soviet brutalism and techno culture. The mark spread beyond the club — it was printed, worn, and even tattooed as part of the scene.

DIVISIONS OF LABOR

IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Proletarijat Club / Visual System
Proletarijat Club / Visual System
IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Spatial Illustration / Scenic Composition / Retail Display Design / Identity Integration / Product Placement / Visual Storytelling

DIVISIONS OF LABOR

IDENTITY PRINT / SPACE & SIGNAGE / BRAND PRESENCE

IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY
IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY
IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Spatial Illustration / Scenic Composition / Retail Display Design / Identity Integration / Product Placement / Visual Storytelling

DIVISIONS OF LABOR

IDENTITY PRINT / SPACE & SIGNAGE / BRAND PRESENCE

IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY
IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Spatial Illustration / Scenic Composition / Retail Display Design / Identity Integration / Product Placement / Visual Storytelling

DIVISIONS OF LABOR

IDENTITY PRINT / SPACE & SIGNAGE / BRAND PRESENCE

IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY
IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY

Creativity and process thrive with time and space—our golden team principles.

Creativity and process thrive with time and space—our golden team principles.

CREATION Where Avant-Garde Meets System

I work where ideas are still alive — unpolished, impulsive, emotional. My role is to give them clarity without taking away their soul. Structure follows intuition, never the other way around.

I plan, direct, and build with intention — leaving space for ideas to surprise me. Creative flow stays clear when the system works.

The Way
I Approach Design

APPROACH, WHAT I AM GOOD AT!

Approach
Approach
Approach

AREA OF EXPERTISE

I think in systems — every project starts with structure. A clear framework gives creativity direction, rhythm, and purpose.

Design, for me, is a translation of complexity into clarity. It’s about shaping meaning through precision, not decoration.

And leadership is part of the craft.
Guiding people and ideas with focus so the vision stays coherent, yet alive.

Expertise
Expertise
Expertise

art direction

Brand Visual Identity Creation Trend Forecasting & Research SHOOTS Design & Styling

art direction

Brand Visual Identity Creation Trend Forecasting & Research SHOOTS Design & Styling

art direction

art direction

Brand Visual Identity Creation Trend Forecasting & Research SHOOTS Design & Styling

BRANDING & VISUAL IDENTITY

Designing brand systems, defining tone and imagery, aligning aesthetics with strategy. Visual consistency as a language, not a rule.

Sustainable design

BRANDING & VISUAL IDENTITY

Designing brand systems, defining tone and imagery, aligning aesthetics with strategy. Visual consistency as a language, not a rule.

Sustainable design

BRANDING & VISUAL IDENTITY

Designing brand systems, defining tone and imagery, aligning aesthetics with strategy. Visual consistency as a language, not a rule.

Sustainable design

CREATIVE PRODUCTION

Planning and directing photoshoots, video sets, and mixed-media projects. Building the right team, managing process, keeping creative vision intact.

Experience Design

CREATIVE PRODUCTION

Planning and directing photoshoots, video sets, and mixed-media projects. Building the right team, managing process, keeping creative vision intact.

Experience Design

CREATIVE PRODUCTION

Planning and directing photoshoots, video sets, and mixed-media projects. Building the right team, managing process, keeping creative vision intact.

Experience Design

PHOTOGRAPHY

Artistic and editorial photography, concept styling, and direction for product or portrait work. Combining intuition, composition, and emotional precision.

Digital Expertise

PHOTOGRAPHY

Artistic and editorial photography, concept styling, and direction for product or portrait work. Combining intuition, composition, and emotional precision.

Digital Expertise

PHOTOGRAPHY

Artistic and editorial photography, concept styling, and direction for product or portrait work. Combining intuition, composition, and emotional precision.

Digital Expertise

CONTENT STRATEGY

Creating visual narratives for digital platforms. Bringing coherence and identity to ongoing brand storytelling.

Consulting

CONTENT STRATEGY

Creating visual narratives for digital platforms. Bringing coherence and identity to ongoing brand storytelling.

Consulting

CONTENT STRATEGY

Creating visual narratives for digital platforms. Bringing coherence and identity to ongoing brand storytelling.

Consulting

CREATIVE LEADERSHIP

Advising brands and teams on visual strategy, positioning, and long-term direction. Structuring processes that keep creativity focused.

Consulting

CREATIVE LEADERSHIP

Advising brands and teams on visual strategy, positioning, and long-term direction. Structuring processes that keep creativity focused.

Consulting

CREATIVE LEADERSHIP

Advising brands and teams on visual strategy, positioning, and long-term direction. Structuring processes that keep creativity focused.

Consulting

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