IDENTITY / VISUAL SYSTEM / PRINT / SPACE & SIGNAGE / DIGITAL PRESENCE / CULTURE & COMMUNITY
project overview
THE PRINTEMPS POP-UP WAS CREATED AS A QUIET PARISIAN MOMENT INSIDE ONE OF THE BUSIEST FRAGRANCE FLOORS OF THE DEPARTMENT STORE. OUR GOAL WAS TO TRANSLATE THE POETIC, PAINTERLY IDENTITY OF LE JARDIN RETROUVÉ INTO A SMALL ISLAND OF CALM — A PLACE WHERE VISITORS COULD ESCAPE THE VISUAL NOISE AROUND THEM AND ENTER A SOFTER, MORE INTIMATE WORLD. WORKING WITHIN A COMPACT FOOTPRINT, WE DESIGNED A FULLY IMMERSIVE MICRO-UNIVERSE: HAND-PAINTED OVERSIZED PETALS FORMING THE WALL, AN ILLUSTRATED BOTANICAL FLOOR EXTENDING THE ARTWORK UNDERFOOT, AND A FLOATING GREEN SHELF TURNING THE PRODUCT DISPLAY INTO A MINIATURE THEATRICAL SCENE. DESPITE ITS SIZE, THE STAND FUNCTIONED AS A COMPLETE BRAND WORLD — SERENE, EMOTIONAL, UNMISTAKABLY PARISIAN.
Concept & Execution
THE CONCEPT EMERGED FROM THE DESIRE TO RECREATE A QUIET PARISIAN GARDEN MOMENT INSIDE THE BUSY FRAGRANCE FLOOR OF PRINTEMPS. LE JARDIN RETROUVÉ IS A DEEPLY EMOTIONAL, INTIMATE BRAND — MORE LIKE A FAMILY ATELIER THAN A COMMERCIAL HOUSE — AND THE POP-UP NEEDED TO FEEL LIKE STEPPING INTO THEIR WORLD RATHER THAN APPROACHING A RETAIL COUNTER.
TO BRING THAT ATMOSPHERE TO LIFE, WE IMAGINED THE STAND AS A MINIATURE SPRING GARDEN, SOFT AND PAINTERLY: OVERSIZED HAND-PAINTED PETALS FORMING A BLOOMING HORIZON, GENTLE GREENS SPREADING ACROSS THE ILLUSTRATED FLOOR, AND SHADOWS ARRANGED TO FEEL LIKE EARLY AFTERNOON LIGHT IN A PARIS COURTYARD.
A KEY PART OF THE CONCEPT WAS ALSO INTEGRATING A CLASSIC FRENCH COMMODE INTO THE DESIGN — NOT AS A PROP, BUT AS A QUIET EMOTIONAL ANCHOR. IT REPRESENTED THE BRAND’S PARISIAN ROOTS, ITS FAMILIAL HISTORY, AND THE INTIMATE DOMESTIC WORLD OF SCENT CREATION. PLACED AMONG THE FLORALS, IT TRANSFORMED THE POP-UP INTO A SMALL HOME-GARDEN VIGNETTE, A SCENE YOU MIGHT STUMBLE UPON IN AN OLD PARIS APARTMENT FILLED WITH STORIES AND PERFUMES. MINIATURE FIGURES REINFORCED THE NARRATIVE, TURNING THE STAND INTO A TINY THEATRICAL SET WHERE VISITORS THEMSELVES BECAME PART OF THE SCENE.
Conclusion
FOR LE JARDIN RETROUVÉ, PRESENTING INSIDE THE ICONIC PARISIAN DEPARTMENT STORE PRINTEMPS MEANT MEETING CUSTOMERS WHO EXPECT BOTH REFINEMENT AND AUTHENTICITY — AND THE STAND DELIVERED BOTH THROUGH ITS SOFT PARISIAN GARDEN ATMOSPHERE AND HAND-PAINTED DETAILS.
IN PRACTICAL TERMS, THE POP-UP ACHIEVED WHAT IT NEEDED TO: IT BROUGHT THE EMOTIONAL WORLD OF LE JARDIN RETROUVÉ INTO A COMMERCIAL SETTING, STRENGTHENED THE BRAND’S PARISIAN POSITIONING, AND OFFERED VISITORS A SMALL, IMMERSIVE MOMENT OF BEAUTY INSIDE ONE OF PARIS’S MOST INFLUENTIAL RETAIL ENVIRONMENTS.
VIEW NEXT PROJECT
LE JARDIN RETROUVÉ — THE PERFUME FOREST INSTALLATION, SHANGHAI
An immersive exhibition that unfolded like a scent-game: my hand-drawn characters reached out to visitors, guiding them through each perfume — every fragrance ready to be explored through glass diffusers resting on acrylic pedestals, merging art, interaction and commerce into one world.
